book

Digital Brand Romance

by Dr. Anna Harrison

March 2022

Beginner to intermediate

184 pages

3h 55m

English

Business Expert Press

Content preview from Digital Brand Romance

Contents

Testimonials

Foreword

Why This Why You Why Now

Part I Webonomics, or the Forces That Determine How We Buy

Part II The ADORE Process

Zero Seconds: The Arrival

Ten Seconds: The First Impression

Three Minutes: The First Date

Sign-Up: The Honeymoon

First 48 Hours: The Reality

Upgrade: The Moment of Truth

Recommend, or RIP

Part III Applying the ADORE Process

Epilogue

Appendix: Additional Resources

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Brand Naming

Rob Meyerson

Celebrity 2.0

Stacy Landreth Grau

The Intrapreneurship Formula

Sandra Lam

Transforming Quality Organizations

Matthew P. Wictome, Ian Wells

Publisher Resources

ISBN: 9781637422243

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,and much more.

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Brand Naming

Celebrity 2.0

The Intrapreneurship Formula

Transforming Quality Organizations

Publisher Resources

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.