March 2022
Beginner to intermediate
184 pages
3h 55m
English
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Description
Tomorrow arrived, and all great relationships now begin online—including the ones between your future customer and your brand. Whether you are selling shoes, software, or spaceship parts, the romance begins and evolves in a digital world. While over 80 percent of businesses think they provide excellent customer experiences only 8 percent of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3 percent means that 97 percent of engagements with your brand fail. Not only does this inefficiency chew up marketing budget but it also taints future engagements with your brand.
In Digital Brand Romance, you will learn the proprietary six-step ADORE process ...