Digital Brand Romance

Epilogue

It is widely recognized that we live in unpredictable times, marked by an increasing rate of change. It is also widely acknowledged that as humans, we are reasonably resistant to change. These conditions create a perfect storm of fear, uncertainty, and doubt at an individual, business, and institutional level. The ADORE process^TM describes a system that can build more profound, lasting, and meaningful relationships between brands and buyers. It describes a system that can be used to create digital artifacts that articulate and direct the evolution of these relationships. It provides objective metrics to track progress and de-risk your journey toward brand loyalty, repeat buys, and advocacy. The ADORE process^TM provides you with the tools ...