March 2022
Beginner to intermediate
184 pages
3h 55m
English
Content preview from Digital Brand Romance
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In 1999 I got my first real education into online commerce when the marketing lead and the technology lead of the company I was running let me know, as a side-hustle, they’d been experimenting with selling wine online. At the time, I thought it sounded like an interesting idea that would make them earn a little extra cash and would help us all to learn more about the mysteries of online commerce. The business grew rapidly, became a significant player in the industry, generated millions of dollars for its owners, and is still operating successfully 22 years later.
Why is that story relevant to Digital Brand Romance? Because in 1999 I can remember the most significant learning from my colleagues’ wine business was that the key to success ...