Digital Brand Romance

Index

ADORE process^TM, 33, 35–36

with agencies, 128–131

application, 136–139

arrival, 43–54

attention, 38, 65–80

buying process, 39

elements, 41

within existing sales and marketing frameworks, 40

first impression, 37–38, 55–64

getting started with, 127–128

metrics, 131–136

milestones, 37–41

moment of truth, 38–39, 103–112

with onboarding e-mail sequences, 137–139

overview, 37–39

with product teams, 128–131

product team performance optimization, 139–141

reality, 38, 93–102

recommend, 39, 113–125

sign-up, 38, 81–91

value demonstration, 141

AdWords, 44–46

Afterpay, 68–69

Anchoring, 23

Anxieties, 37, 135–136

at first 48 hours, 94-95

at recommend/RIP, 115

at sign-up, 84

at ten seconds, 47

at three minutes, 66

at upgrade, 104

at zero seconds, 46–47 ...