Introduction
This chapter will show you how to:
1. Drive more traffic to your website
2. Understand potential declines in traffic flow
3. Take action to improve returns on your marketing spend
The relationship between the buyer and the brand begins the moment that they land on your website. At this moment, the Zero Second mark (Figure 2.5), your marketing budget has been entirely exhausted. Whatever efficiencies you can introduce from this point forward in your marketing or sales funnel all translate to pure profit.
Figure 2.5 The Zero Second milestone of the ADORE processTM
The Zero Second milestone is the point of ...
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