Introduction: Why Should I Stay?
This chapter will show you how to:
1. Improve your average time on site
2. Improve your average number of page visits
3. Improve your average number of return visitors
If you have successfully got your site visitor to your website and managed to establish a credible first impression, well done! Your next mission is to get the site visitor to succeed at the Three Minute milestone. The Three Minute moment is your digital first date—it is your opportunity to reveal the key elements of your brand and convince the site visitor that it is worth their while to get to know your brand at a deeper level (Figure 2.13).
Figure 2.13 The Three Minute milestone of the ADORE processTM
Three Minutes ...
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