Introduction: Should I Play With It?
This chapter will show you how to:
1. Improve your visitor to sign-up ratio
2. Improve your average user retention rates
Your buyer is standing at the Sign-up moment. To get to this point, you have done the expensive work of getting the traffic to your website (Zero Seconds), of passing the first impression test (Ten Seconds), and instilling a sense of credibility and trust in your future buyer (Three Minutes). If you succeed in getting your site visitor through the Sign-up milestone, you stand the very best chance of creating a loyal brand advocate. The implications of this are significant—Harvard research shows that loyalty generates 2.5 more revenue and that this revenue base is ...
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