Introduction: Can I Make It Work for Me?
This chapter will show you how to:
1. Improve your after sign-up churn rates.
2. Improve the effectiveness of your onboarding process.
3. Improve your engagement rates after sign-up.
4. Improve your task success rates.
What happens immediately after a customer signs on is one of the most overlooked moments in the customer journey. We typically put a lot of effort and expense toward attracting visitors to our website and then in getting them to the Sign-up milestone. And then we simply lose interest. We enter the digital equivalent of the disillusionment phase in human relationships, and like in human relationships, we turn our attention to attracting a new prospect, rather ...
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