Introduction: Do You Make
My Life Better?
This chapter will show you how to:
1. Improve your reengagement rates
2. Decrease your churn rates
3. Improve the ratio of sign-ups to upgrades (to paid)
4. Improve your revenue by selling more, more often
In Part I, we distilled why anyone buys any product or service, experience, or offering down to one single principle—we buy because it makes our life better. The previous milestones in the ADORE processTM have laid out the conditions that you need to create to get your site visitor to commit to your brand. We now need to add the elements to make them stay and pay.
My parents are both mathematicians, highly practical, and very much old school when it comes to the subtle ...
Get Digital Brand Romance now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
