CHAPTER 2
Keep It Simple and Give a WOW Experience
In this chapter, you will read:
1. Who are we talking to?
2. Are the customers finding you?
3. The users’ journey
4. Keep it simple and give a WOW experience
5. Turn increased value in cold hard cash
Introduction
To guarantee future sales, numerous businesses rely on consistent branding over time. However, such results have been somersaulted by social media and search engines. Therefore, brands that understand the need for visibility, going viral, and finding potential customers, always win over their competitors. Currently, brand relevance has become more recognizable than differentiation with the competitors. Brand relevance refers to the proper alignment of the identity and strategy to illuminate ...
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