Digital Branding Fever

Index

A/B testing, 23, 64

ABC (always be closing) rule, 43

AdRoll, 66

Advertisements, 2. See also specific Advertisements

banner, 13, 57–58

blocking, 12

built-in tools, 61

costly and extravagant, 11

digital brand engagement be alternative to, 7–9

Adweek, 11

Affiliate marketing, 67–68

CAKE, 69

Commission Junction, 68

VigLink, 68–69

Ahrefs, 63

Always be closing (ABC) rule, 43

Amazon, 94

Android Pay, 50

Apple Pay, 50

AskJeeves, 83

Asset, brand as, 29, 32

Attention, attracting, 8

Audience retargeting, 66

Audience targeting method, 21

Automation, type of, 103

Aweber, 65

Banner advertisements, 13, 20, 57–58

BidIQ, 66

Brand, 7

as asset, 29, 32

names, 3

new users vs., 106–109

portfolio strategies, creating, 32

relevance, 19

maintenance of, 31

reputation, ...