book

Digital Business Strategy

by Anders Pehrsson

October 2023

Beginner to intermediate

168 pages

5h 50m

English

Routledge

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Why This Volume?Specification of Digital Business StrategyPrevious Knowledge of Digital Business StrategyCore Messages and ContributionsMessage 1: Key Categories of Content of Digital Business StrategyMessage 2: Company Context Matters to Digital Business StrategyMessage 3: Company Cases Display Generic and Contextual IssuesReferences

Introduction
The Systematic Review of Studies on Digital Business StrategyConceptual Framework for the ReviewApplied MethodsThe Resulting General Model for Digital Business StrategyContent of Digital Business StrategyStrategy Scope or DirectionCompetitive AdvantageEmbedded Resources or CapabilitiesKey RelationshipsAntecedents of Digital Business StrategyImplementation of Digital Business StrategyThe Outcome of Digital Business StrategyReferences
The Meta-Analysis Reveals That Context Makes a DifferenceDigital Business Strategies of Companies Not Specializing in DigitalizationDominant Antecedents of Digital Business StrategyKnowledge of Digital TransformationKnowledge of Functional DigitalizationCompetitive DynamicsDigital Knowledge and Embedded Resources and CapabilitiesItalian Manufacturing Companies and Other CompaniesA South American Pensions and Savings CompanyCompetitive Dynamics and Embedded Resources and CapabilitiesAmerican Manufacturing CompaniesA Singaporean BankDigital Business Strategies of Companies Specializing in DigitalizationThe Outcome of Implementation of Competitive AdvantageOperational Outcome of the ImplementationFinancial Outcome of the ImplementationCompetitive Advantage and Operational OutcomeLow-Cost Digital Movie Production and Market EntryRe-design of Mobile Apps and Customers’ Product AdoptionTrust Affects Customers’ Adoption of Digital InnovationsA South Korean Digital Platform Builds Customer RelationshipsCompetitive Advantage and Financial OutcomeAnalysis of Big Data and Effects on Revenues for Digital MusicUnlicensed Usage of Digital Content and Revenue LossReferences
Introduction
Specification of Scope of Digital Start-UpsRelatedness and Synergy Between Service UnitsA Narrow and a Broad Customer ScopeCase: Scope of a New Mobile Payment PlatformCharacteristics and Challenges of Mobile Payment PlatformsWays to Expand the Customer BaseCompetition Among Mobile Payment PlatformsQuestions to DiscussReferences
The Model for a Competitive International StrategyThe Scope of a Competitive International StrategyStrategy Directions and Competitive AdvantagesFocused and Global StandardizationFocused and Global ResponsivenessThe Omnichannel ConceptCase: H&M Seeks a Digital Competitive Advantage in RetailingThe Traditional Business Strategy Relying on a Scale AdvantageThe Adjusted Business Strategy Relying on Customer ExperiencesQuestions to DiscussReferences
What Makes Dynamic Capabilities Effective?Application of the Dynamic Capability ViewMarket Knowledge Received from the Core BusinessMarket Knowledge Acquired LocallyThe Dynamic Capabilities of Innovativeness and ResponsivenessExperience and Integration of Acquired CapabilitiesThe Importance of Experience to AcquisitionsExperience and the Initial Acquisition in a Host CountryExperience and Post-Initial Acquisitions in the Host CountryIntegration of Acquired CapabilitiesCase: Ericsson Acquires Dynamic Innovation CapabilitiesPhase 1 (1998–2006): Integrating Fixed and Mobile Networks with the InternetPhase 2 (2007–2016): Expanding the Scope of Digital BusinessPhase 3 (2017–2021): Focusing the Digital Business StrategyQuestions to DiscussReferences
Introduction
The Internet of Things, Big Data, and Digital Business StrategyCase: The Digital Business Strategy of Volvo CarsCompetitive Dynamics and Customer PreferencesDigitalization of Volvo's Manufacturing and Supply ChainsDigital Resources and Capabilities in Volvo's OfferingQuestions to DiscussReferences
Profiles of Digital PlatformsCompetitive Advantages of Digital PlatformsThe Ecosystem of Google's Android Automotive OSCase: Digital Booking in the Hotel MarketMarketing Innovativeness of Booking.ComCoopetition among Digital Platforms and HotelsQuestions to DiscussCase: Open Audio Platforms for Music and BlogsProfiles of Competing Open Audio PlatformsQuestions to DiscussReferences
Introduction
Steps When Developing a Digital Business StrategyDiagnosing Strategy AntecedentsSpecifying the Content of the StrategyWhat Strategy Scope, Direction, and Competitive Advantage?What Embedded Resources and Capabilities?Implementing the StrategyEvaluating the Outcome of the Strategy ImplementationReferences
Suggestions for Further ResearchReferences

Overview

Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors.