1Content of This Volume
Why This Volume?
The widespread and accelerating digitalization facilitates a company's efforts to build a digital business strategy involving, for example, the identification of potential customers and building relationships using digital resources. A survey of 1,140 companies (Sava, 2022a) underscores the relevance of the topic. The survey results reveal that half of the companies expressed that a major reason for digital investments is to build a digital business strategy emphasizing differences from competitors. The other companies lay the ground for effective strategies by keeping up with developments in their industries and designing technical infrastructures and capabilities.
The ...
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