10Suggestions for Further Research
Suggestions for Further Research
The suggestions for further research address aspects of the digital business strategies of companies. The first suggestion concerns non-specialist companies that combine digital business strategies and other business strategies. Drawing from resource-based theory (e.g., Barney, 1991), an option for further research would be to explore what resources and capabilities are crucial to a digital business strategy of, for example, a manufacturing company compared to those that are crucial to a non-digital business strategy of the same company. The awareness of such differences would make it easier for the company to balance dual strategies and reduce ...
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