5Developing a Digital Competitive Advantage
The Model for a Competitive International Strategy
The model for competitive international strategy (Pehrsson, 2021) suggests that a company striving for international competitiveness first needs to specify the current state along two decisive dimensions of the international strategy scope (Figure 5.1). The range of country markets is an important dimension in international settings and it specifies the dependence on individual markets. The degree of adaptation to the local market requirements is the additional major dimension. This essentially reflects the company's responsiveness to customer demands and its susceptibility to the actions of competitors. Based on the ...
Get Digital Business Strategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
