Digital Colour in Graphic Design

technique which is finding increasingly common use among graphic designers, particularly in the world of advertising, is one which aims to gain attention by presenting a scene or an image in a way which defies the paradigms with which we expect the world around us to conform. Such a technique is not new, of course, being found in the work of artists like Salvador Dali and Pablo Picasso, to name but two illustrious exponents. Both produced works of almost hypnotic quality, startling the viewer with their unexpectedness and nonconformity with conditioned ...