6 Value Creation Through Digital Content: Social Value
Learning Outcomes
- To define the concept of social value in the context of marketing practice.
- To develop an in-depth understanding of the benefits associated with the use of social value in content marketing practice.
- To understand different formats of social value content and their benefits and discuss the practicalities of social value content.
Social Value
As discussed in Chapter 1, content marketing has become the core element of digital marketing practice. Traditional marketing methods are no longer sufficient to attract and retain consumers with increasingly diversified needs and broader social interactions (Zhu, 2019). Digital channels, ...
Get Digital Content Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
