12 Contemporary and Emerging Content Marketing Trends
Learning Outcomes
- To recognise the key contemporary and emerging marketing trends and discuss their impact on content marketing.
- To identify current and emerging forms of the metaverse and the role of virtual content marketing within it.
- To develop an in-depth understanding of the role of AI in content marketing and how it can be applied in practice.
Metaverse and Virtual Content Marketing
In 2020, the term ‘metaverse’, first used in the 1992 science fiction novel Snow Crash by Neal Stephenson, started gaining popularity in the tech community. Interest in the metaverse significantly increased in 2021 after Mark Zuckerberg rebranded ...
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