Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2021

L. WiedenhoeferDigital Customer Experience Engineering https://doi.org/10.1007/978-1-4842-7243-5_5

5. Interactions

With adjacent functions

Lars Wiedenhoefer¹  

(1)

Austin, TX, USA

 

As illustrated in Chapter 3, the digital customer experience engineer (DCXE) does not work alone on enhancing the digital customer experience. In fact, the DCXE is a connector and in the middle of an overlapping Venn diagram of multiple interacting roles.

In this chapter, we are looking closer into whom the DCXE should work with and how. Please remember that this is not an exhaustive list. Also note that not every company has exactly the same roles. The following list is a suggestion ...