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Digital Food Photography by Bill Moss, Lou Manna

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Chapter 3. Who’s Digesting It: Advertising, Packaging, Public Relations, and the Media

Image is everything in food photography. We are a generation of visual people, and we are naturally stimulated by what we see. Beautiful food images conjure up all the human senses. We can be comforted by nostalgic images that recall our past, and can be stimulated by pictures that present food in exciting, new, and colorful ways. In other words, we respond to images that have appetite appeal and look fresh. Enthusiasm, fun, and spontaneity are contagious, ...

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