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Digital Food Photography by Bill Moss, Lou Manna

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Shooting for Advertising, Packaging, Media Usage, and Public Relations

Important differences in the purposes and needs of advertising, packaging, media usage, and public relations dictate the approach you will take in your digital food photography.

Advertising

When taking photos that will be used in advertising, you aim for perfection in every aspect of the shot. Advertising pictures are designed to depict the product in an ideal state to entice people to buy a product. These pictures can be placed in a wide range of media, such as magazines, newspapers, TV, posters, and the Internet. These images also can be found in many other kinds of media, such as product brochures, restaurant menu boards, and retail point-of-purchase displays.

Food manufacturers ...

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