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Digital Food Photography by Bill Moss, Lou Manna

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Introduction

The Saliva Factor: Let’s Cook Up Some Food Photos!

The job of a food photographer is to elicit the same mouth-watering reaction as the smell of freshly baked bread or the taste of a perfectly grilled steak. A great food photograph can convey feelings of warmth, awaken fond memories, conjure up fantasies, or just plain make you hungry. It can send crowds flocking to a new restaurant or boost the sales of a food magazine. Capturing that perfect image requires a creative eye, finesse, a sense of style, and photographic skill.

In the old days, food photographers almost always shot from overhead because that was the way people were used to seeing their food—looking down on the plate. These photographs were rigid in nature, with utensils ...

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