3 Dot-com ethics: e-business and sustainability

James Wilsdon

The myth of virtualityor how Harry Potter contributed to climate change

It was like a carefully planned military operation. At strategic locations across America, a fleet of 9000 trucks revved their engines, 100 planes rolled down the runways. Their mission: to deliver Harry Potter and the Goblet of Fire to a nation hungry for instant fulfilment.

It sounds crazy, but it did happen. Back in July 2000, Amazon.com teamed up with Federal Express to deliver 250,000 copies of the new Harry Potter book to eager US fans. True to the spirit of 1-click™ shopping, no effort was spared in ensuring that the book hit people's doormats on the morning of publication. A press release issued the next ...

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