Index

1-800-FLOWERS

24/7 Real Media

80/20 rule

360i

About.com

Accenture

Acquisition, ROI measurement and

AdGooRoo

AdMedia Partners

AdMob

Advertising Age

Advertising.com

Ali, Jaffer

AliBaba

All Marketers Are Liars

Alloy

Alterian

Altimeter Group

Amazon.com

America Press Institute

American Airlines

American Association of Advertising Agencies (the 4 As)

American Express

American Marketing Association (AMA)

American Press Institute

Android:

e-mail marketing and

mobile marketing and

search and

Ann Taylor

AOL

Apple:

mobile marketing and

product demos

Top 25 Free Apps

See also specific products

Apps:

ES and

Magnetic Content and

mobile marketing and

role in displacing traditional search

See also specific type

Aprimo and Argyle

Ask Jeeves

Ask.com

Association of National Advertisers (ANA)

Association, message. See also Context

ATG

AT&T

Atlas Institute

ATM Hunter

Attitudes:

“fail fast”

Magnetic Content and

Authenticity

Avaya

Awareness

Bachmann, Mike

Backpage.com

Baidu

Bank of America

Banner ads. See Online display ads

Barnes & Noble

Baskin-Robbins

Battelle, John

Batteries.com

Battery Kids

Behaviors, customer

Below-the-line spending

Ben Color Capture

Ben & Jerry

Benjamin Moore

Berkowitz, David

Best Buy

Betancur, Alex

Betty Crocker

BIC

Bid management

Big Fork, Little Fork

Bing:

online video and

search and

Blackberry

Blendtec

Blocklist

Blogging:

fresh content and

Magnetic Content and

micro-

search and

SEO-friendly

social media marketing and

Bloglines

Bloomingdale’s

BMW

Booz Allen Hamilton

Get Digital Impact: The Two Secrets to Online Marketing Success now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.