Competency 3: Informed Decision-Making
As part of its digital transformation program, a retail company in Europe wanted to invest in building a new AI platform to improve its online customer experience. The company had operations in over 25 countries across the globe, with around 500 physical brick-and-mortar outlets. A few years ago, it had launched an online retail platform to offer its customers an omni-channel shopping experience. The traffic on the platform had shown a considerable growth over the years. It was at its peak during the pandemic times. The company wanted to increase sales by offering its customers a better experience. It wanted to build the next version of the online platform based on AI.
Barry Richards (name changed), ...
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