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Digital Manifesto by François Zielemans

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1

THRIVING IN DIGITAL MARKETS

We tend to underestimate the future, demonstrated by this internal memo from Western Union (1876): “Thistelephonehas too many shortcomings to be seriously considered as a means of communication.”

The telegraph was invented in 1792. It took almost 100 years for its successor, the telephone, to arrive. Today, the pace of one technology being replaced by another is exponentially getting faster, dramatically impacting both our working and private lives. Food and clothes are only two examples of what may be next in line to be transformed by the miniaturization of sensors and the internet. The transformation that many traditional or analog products go through is well demonstrated by observing the automobile.

Since ...

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