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Digital Manifesto by François Zielemans

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4

LESS UNIFORM, MORE DIFFERENTIATED

Less uniform, more differentiated represents the ability to deliver contextual IT solutions.

When searching for a restaurant on your mobile device, it yields those nearest to your current location. If your search history indicates that you like Chinese food, the results will highlight those establishments. To create this kind of personalized experience, Google Now, Cortana, and Siri have combined several data sources, such as location and past usage patterns, to deliver a personalized experience. The capability to show the restaurants in your current location instead of, say, Moscow reduces the search stress faced by customers, and the time saved is a source of customer benefits. Similarly, nobody is interested ...

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