O'Reilly logo

Digital Manifesto by François Zielemans

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

A

MAKE-OR-BUY REVISITED

We live in a world of perpetual evolution and disruption. Only a network of interdependent companies that are committed to continuous innovation and improvement can turn the accompanying waves of short-lived opportunities into company value.

A traditional manufacturer of race bikes considers its website non-core, as it only provides generic and static information. For a webshop selling the manufacturer’s race bikes to customers, the website is one of its primary sales channels. To differentiate itself from other webshops, the owner heavily invests in search engine optimization (SEO)—a smooth order-to-cash workflow and integration with various social media channels.

IT is responsible for the make-or-buy decision of the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required