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Digital Marketer - BCS Guides to IT Roles by Betsy Aoki, Eileen Brown

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2 THE ROLE OF THE DIGITAL MARKETER

This chapter explains more about how you, as the digital marketer, can help your business, and covers what the role does uniquely to achieve brand recognition, consistent messaging, customer engagement and sales.

Also included in the chapter is an examination of the kinds of skills a digital marketer needs to use while intersecting with other business disciplines and how to work with traditional marketers within your company to achieve better results. Technology and soft skills go hand in hand to achieve success in this role.

A GREAT CAREER CHOICE

Digital marketing is a constantly evolving industry. As more companies evolve their marketing efforts to embrace online media, roles evolve to fit the new marketing ...

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