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Digital Marketer - BCS Guides to IT Roles by Betsy Aoki, Eileen Brown

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3 TOOLS, METHODS AND TECHNIQUES

Consumers have had control of the social landscape since the millennium. Now they can connect to any device – anywhere. PCs, phones, tablets, even smart watches enable them to craft their online personality and communicate their passions. The savvy customer wants to connect with the products that matter to them, right now. They want a personalised experience when they connect and they want it now.

As a digital marketer, it is your job to help them discover products that they will love, connect them with services they need, and help them on their digital journey. You have access to an array of tools, methods and techniques that will enable you to deliver that personalised experience and gain competitive advantage, ...

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