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Digital Marketer - BCS Guides to IT Roles by Betsy Aoki, Eileen Brown

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4 NEXT STEPS FOR THE DIGITAL MARKETER

This chapter looks at career progression for the digital marketer. It also suggests how a digital marketer might specialise in one area or another, rather than try to master everything at once; and how to rise to more senior, managerial roles.

DIGITAL MARKETING ROLES

There are many marketing roles and the job titles can seem bewildering to the newcomer. However, there are fundamental functions that these roles perform (these are explored in more detail under their specific role titles in this section) such as content marketing and direct marketing. Let’s start with the main roles in digital marketing, before drilling down into differing specialities.

Marketing qualifications

Companies often employ graduates ...

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