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Digital Marketer - BCS Guides to IT Roles by Betsy Aoki, Eileen Brown

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5 A DAY IN THE LIFE OF A DIGITAL MARKETER

What will it really be like you ask? This chapter explores those questions by following the fictitious business intern Carl, as he tries to execute his duties and learn more about digital marketing.

This case study is based on the real-life business experiences of the two authors, carefully woven together to create the most insightful narrative. As you might expect, many companies will have only some of these roles, depending on need, but we wanted a narrative where Carl could encounter the most examples.

You can see from this example that Carl is only given one piece of the digital marketing puzzle at his company, and other co-workers and mentors see the problem from different angles. Not all businesses ...

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