Chapter 4
Uniting Facebook with Other Social Media
IN THIS CHAPTER
Using other online media to drive fans to your Facebook Page
Promoting your Facebook Page offline
Considering an Instagram marketing plan
The best kind of Facebook promotion takes advantage of existing marketing activities to cross-promote your Facebook presence. Driving users to your Facebook Page from other marketing channels allows you to take advantage of the hard work you’ve invested in all your other marketing efforts, in addition to all the great work you’re doing with Facebook. Social media marketer Kim Garst promotes workshops, training, and feeds from Instagram and Pinterest with custom tabs (see Figure 4-1).
FIGURE 4-1: Kim Garst integrates her many social channels on her Facebook Page.
In this chapter, you see how best to integrate your Facebook presence into your existing marketing programs. Also, you learn simple strategies that you can use to promote your Facebook Page outside Facebook. Also explained are the ways in which companies add Facebook to their email marketing campaigns, websites, and ...
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