Digital Marketing All-In-One For Dummies

Chapter 6

Promoting Advanced Customer Engagement

IN THIS CHAPTER

Using real-time communication with online customers

Utilizing chatbots to provide responsive customer service

Creating engaging streaming broadcasts with Facebook Live

Mark Zuckerberg’s announcement of News Feed changes in January of 2018 puts customer engagement at the center of your marketing efforts. To engage prospects and customers, online marketers need to focus on the advances in technology that make communicating with customers easier and with less friction than ever before. Enter Facebook Messenger and Facebook Live. Using these apps, both small and large companies can provide excellent customer service and develop stronger relationships with their customers. As the technology develops, marketers find new ways to monetize them.

In this chapter, you look at two technologies that add direct interactivity to Facebook Pages and help businesses more effectively engage their customers, develop leads, and sell products.

Using Facebook Messenger to Communicate with Customers

Did you know that as of this writing, more than 1.3 billion people use Messenger each month? Also, according to Business Insider, in 2015 ...