Digital Marketing All-In-One For Dummies

Chapter 1

Looking Back at Your Business Model

IN THIS CHAPTER

Reevaluating your business models

Looking at refreshing your brand

Understanding brand failures

Identifying new measures

As anyone who has been part of a business team knows, failure and change are part of the business lifecycle. You hear advice about “failing faster” and embracing change. But how do you go about it? This chapter of Book 9 covers the last of the Five Cs: Check-Back Analysis. (See Book 1, Chapter 1 for information on the other Cs.)

In this chapter, you reassess the efforts you document in Book 1, Chapter 3 about your business model and brand to determine whether you want to make changes. You want to see whether you can take additional steps that will lead to greater success.

If you wonder how often you should make reassessments, you should let no more than three months go by before you reevaluate what you’re doing. This amount of time gives you enough data to evaluate your results. The sooner you identify problems, the easier changing course will be. You don’t need to do a big overhaul each time you make ...