Chapter 1

Transforming Digital Marketing Using Artificial Intelligence


Bullet Learning about artificial intelligence (AI) concepts

Bullet Reviewing use cases for AI in marketing

Bullet Getting started with AI advertising

Artificial intelligence (AI) has been around for decades, but recent technological advances have made it one of the most consequential advancements in business today. Marketers considered AI a scary concept when it was deployed online in the late 1990s and early 2000s. It created fear in those who thought it might replace them in their jobs or get out of control completely. However, those fears have subsided somewhat now that we use AI technology daily.

Today, AI is being applied across such industries as finance, health care, retail, manufacturing, and transportation. There are so many use cases for AI that help marketers reach their business goals that leaders are investing heavily. This chapter covers AI concepts you need to know about. We also look at the way advertising has been transformed with the use of AI tools.

Tip How fast is the adoption of AI in businesses worldwide? ...

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