Chapter 2
Using AI Tools to Maximize Customer Reach and Service
IN THIS CHAPTER
Understanding how chatbots improve customer service
Generating content that will be successful
Considering tools that provide personalization
Artificial Intelligence (AI) tools provide marketers with new ways to engage and serve their customers. The use cases are growing by the day. It is becoming ubiquitous in the marketer’s toolkit.
This chapter looks at how AI tools like chatbots, content generators, and personalization systems can help you provide better customer service, develop better customer relationships, and save your company time and money.
Looking at Conversational AI and Chatbots
You've probably used a chatbot if you’ve shopped or communicated with a company online. A chatbot is a piece of interactive software that uses artificial intelligence (AI) to respond to chat conversationally. Many different types of chatbot technology are available today, including Facebook Messenger bots, Google Assistant bots, Amazon Alexa skills, and Apple Siri apps. With conversational AI, you can easily add personality to your content. For example, instead of just providing information, you can engage your ...
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