Chapter 3
Using Social Bookmarks, News, and Share Buttons
IN THIS CHAPTER
Differentiating between social bookmarks and social news
Submitting to social-bookmarking sites
Using social share buttons
Social bookmarks and social news services are essentially peer-to-peer referral networks. Each one is an expansion of the former tell-a-friend call to action. Rather than email a link to a site or some content to one or two people, users can notify many people at a time. Advocates of these recommendation services often argue that they filter the avalanche of websites that appear in standard search engines. Because social bookmarks and social news services rely on popular input from real people, rather than from algorithms, some internet users place a greater value on these search results.
Hundreds of these services exist, which you can see on www.tutorialmines.net/social-bookmarking-sites. In this chapter, we discuss the benefits of using these services, including higher search engine ranking, more traffic, and free visibility for minimal effort. We also emphasize using share buttons to encourage viral sharing of social media and website content.
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