Digital Marketing All-In-One For Dummies, 2nd Edition

Chapter 4

Uniting Facebook with Other Social Media

IN THIS CHAPTER

Using other online media to drive fans to your Facebook Page

Promoting your Facebook Page offline

Considering an Instagram marketing plan

The best kind of Facebook promotion takes advantage of existing marketing activities to cross-promote your Facebook presence. Driving users to your Facebook Page from other marketing channels allows you to take advantage of the hard work you’ve invested in all your other marketing efforts, in addition to all the great work you’re doing with Facebook. Social media marketer Kim Garst promotes workshops, training, and feeds from Instagram and Pinterest with custom tabs (see Figure 4-1).

In this chapter, you see how best to integrate your Facebook presence into your existing marketing programs. Also, you learn simple strategies that you can use to promote your Facebook Page outside Facebook. Also explained are the ways in which companies add Facebook to their email marketing campaigns, websites, and blogs, and show you how to integrate Facebook into your own social media marketing campaigns. You also get search engine marketing tricks and tips.

FIGURE 4-1: Kim Garst integrates her ...