Chapter 3
Looking at YouTube
IN THIS CHAPTER
Exploring the benefits of marketing on YouTube
Creating custom content for your channel
Harnessing the value of comments on videos
Isn’t it hard to believe that YouTube (www.youtube.com) is almost two decades old? Launched in 2005, it’s the number one website for online videos. Whenever marketers think of viral marketing, they think in terms of YouTube. But what is probably even more interesting is that with 14.3 billion monthly visitors to YouTube from around the world, and 694,000 hours of video streamed on YouTube each minute, if it were a cable network, it would be the largest one.
What most marketers know in 2023 is that developing a social media marketing strategy for YouTube is as important as it is on Facebook or Twitter. You have to look at it strategically, in terms of both the community on YouTube and its potential reach. Although YouTube started out as a fun site, its marketing value has risen dramatically. This chapter looks at how you can fit YouTube into your social media strategy.
Looking at YouTube Basics
You already know that YouTube is a marketing goliath, but consider the following facts from Hootsuite as of February ...
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