IN THIS CHAPTER
Understanding the types of tools you need to execute your digital marketing campaigns
Selecting the right tool for the job
Using the right tool at the right time for the right job can make or break your digital marketing efforts. Because so much of what you do as a digital marketer takes place online and on a computer, you’ll suffer no shortage of software and applications to choose from. The glut of tools at your disposal is both a blessing and a curse, however, because the choice can be overwhelming.
At DigitalMarketer, we test a lot of tools. We figure out what works and use them to grow our businesses. In this chapter, we walk you through the ten types of tools you need to run your digital marketing campaigns and, specifically, which tools work for each job.
In the early days of the Internet, you had to custom-code websites from scratch. Today, even the most nontechnical person can create and publish text, images, video, and audio to the web using a content management system (CMS), which is a software application used to manage the digital content and design of your website. The most important choice you make when building your website is what CMS to use.
The best CMSs are