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[digital] Modeling by William Vaughan

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Chapter Eleven. Product Modeling for Print Graphics

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Product modeling has always been big business in the visualization market of the industry. Within the last ten years, product modeling has exploded into the world of print graphics with CG renders of digital models replacing the majority of product imagery. Working with digital artists gives an art director the ability to produce imagery that would be extremely difficult or impossible to achieve with traditional photography and in some cases can be more cost-effective.

Almost all product photographs must be retouched to eliminate a variety of problems: Reflections of studio equipment, such as ...

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