Digital Operating Model

CHAPTER 1Your Mantra for Success

The digital operating model is not for the privileged. It’s for everyone.

Digital strategy is the differentiator today. For any size company in any industry, the choice is disrupt with the power of the business platform or be disrupted.

Consumers want better, faster, and more seamless experiences. They expect goods and services on demand; they want more control of their data; and they like making their lives easier and better. Digital platforms do all that plus have the power to generate growth that companies once thought unimaginable.

DOM AS YOUR GUIDE

The digital operating model—DOM—is the step-by-step pathway for your company's journey to digital maturity (see facing page). It spells out how any company can transform more lives effectively and efficiently with digital ecosystems that are available, accessible, and often without massive cash outlays or personal technology expertise.

Three Common Denominators

For a company's successful digital maturity, three key elements, or common denominators, must be present. That foundation of the DOM is:

• Culture—the people mindset to embrace the adoption of new ideas and the speed that digital enables to deliver on constantly evolving consumer needs. A great culture fosters trust, helps your people thrive, and delivers exceptional customer experiences.
• Business platform—the right technology to run business processes—both horizontal (employee-facing) and vertical (customer-facing), creates multiple ...