Digital Operating Model

CHAPTER 12The Decades Ahead

“True North” is delivering happiness to consumers’ experiences with the power of the intelligence economy.

The future is all about unleashing the potential of businesses, people, and the devices around us. All are becoming connected with data to create an intelligence economy. In these pages you have seen how the digital operating model can power these connections to improve our lives. Companies and people that embrace digital provide their people, their customers, and their customer's customers with faster, easier, and more streamlined experiences.

FUTURE LEADERS

Looking ahead to the end of the decade, companies that lead in technology also will lead in revenues, profits, and growth. Many of the mega-corporations that used to be cutting edge in the past, but fell behind due to lack of agility and speed, may finally catch up and end up back on top.

Some of these companies likely are the market leaders of 2010 and 2020 that we discussed early on. But don't count out the digitally savvy innovators just yet. Disrupt or be disrupted is a strong mantra and motivator for innovative newer companies with great ideas (innovation), solid platforms (digital maturity), and the right culture that embraces explore, exploit, and disrupt.

There are all kinds of predictions from analysts and experts as to who will be the market leaders by the end of the decade. Will technology companies take over the world? Will giant behemoths like once-market leaders be back ...