3Monitoring Assemblages and their Semiopolitics in Action
3.1. Interfaces and semiopolitical regimes
In the previous chapters, we examined the organizational fabric, through the lens of multiple dynamics: the instauration of sociotechnical scripts deriving from various conflict relationships and relations of strength; the development of complex, generalized narratique giving rise to the desire for constant innovation; and the shift towards a data-centric approach. Performation as a process has played a central role, and we have looked at a number of phenomena in which it manifests. We have briefly shown how this affects what could be called the “organizational epithumia”1.
It is in this context that we turn our attention to organizational semiopolitics. Particular attention will also be paid to the status of interfaces, to the digital methods involved in this “regard”, and to analysis of new organizational empirical corpora.
Among other things, the aim is to step into the arena of praxis and creation of new sociocognitive and technopolitical ecologies offered by “online socialization platforms” – platforms which can be used simultaneously for different purposes, by the employees and by the management. Along the way, we shall put forward a number of proposals to develop – founded on the concept of “assemblage” advanced by Deleuze and Guatarri – a renewed outlook on ethno-graphic approaches, including the digital traces, produced or left by the actors in the course of their ...