Book description
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about
by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on
both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
Table of contents
- Cover
- Half Title Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Introduction
- Chapter 1 The Information Environment and the Privacy Problem
- Chapter 2 Why Privacy Is Needed
- Chapter 3 Perspectives of Privacy: Technology History and Academic Theories
- Chapter 4 Information Exchange and Privacy in the Marketplace
-
Chapter 5 Information Based Privacy Harms
- Chapter Overview
- Information Sensitivities and Perceived Risks
- The Perceived Risk of Different Information Types
- Information Harms in Exchange
- Harms from Information Collection
- Harms from Information Processing
- Harms from Intrusions
- Harms from Information Sharing
- Harms from Specific Technologies
- Chapter Summary
-
Chapter 6 Forms of Protection
- Chapter Overview
- Externally Focused Legal and Suggested Self-regulatory Approaches
- The Fair Credit Reporting Act
- Communication Laws
- CAN-SPAM ACT
- Children’s Online Privacy Protection Act
- Gramm Leach Bliley Act and Privacy Notices
- Health Insurance Portability and Accountability Act
- The FTC and U.S. Regulatory Enforcement
- Privacy by Design
- Enforcement
- EU Directive and Global Perspective
- Businesses and Consumers Actions to Protect Consumer Information Privacy
- Technologies (EPIC Online Guide to Practical Privacy Tools n.d.)
- Chapter Summary
-
Chapter 7 The Future of Privacy
- Chapter Overview
- The Technological Future
- Benefits of Future Technologies
- Risks of Future Technologies
- The Theory of Creepy
- Cohort Effect on the Future of Privacy and the Perception of Creepy
- Erosion of Privacy
- Loss of Anonymity
- Managing Creepy and the Future of Privacy
- Concluding Thoughts about the Future
- References
- Index
Product information
- Title: Digital Privacy in the Marketplace
- Author(s):
- Release date: January 2015
- Publisher(s): Business Expert Press
- ISBN: 9781606498491
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