Digital Privacy in the Marketplace

Introduction

The information environment in which marketers and consumers operate is growing in complexity every day. New technological innovations have the accelerated the exchange of information between marketers and consumers, resulting in numerous privacy problems. Examples of such technologies that cause privacy problems include prediction models that identify pregnancies before families get to know, glasses that can take pictures of people unobtrusively in public, tracking software in phones that can be used to observe consumers movements throughout cities and within stores themselves, and facial recognition software that can be used to match consumer images with databases to identify individuals in public spaces. These advances raise the ...