Chapter 8. Getting It Done

“We’re here to put a dent in the universe. Otherwise why else even be here?”

—STEVE JOBS1

“Jobs’s greatest creation isn’t any Apple product. It is Apple itself.”

—JOHN GRUBER2

It can be hard to start new things. Doing so requires new information, different ways of thinking about familiar ideas, and a few other things: confidence (or, to use a much more fun word, chutzpah!), focus, and the right opportunity.

You’ve read about how product management can help you and your team design and develop products that provide value to your customers. Now it’s time to go out and, as Steve Jobs famously said, make a dent in the universe. Your product analysis and planning skills can have a positive effect on the way others interact ...

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