5 DISCOVERING AND DESIGNING A VALUABLE CUSTOMER EXPERIENCE
Filip Hendrickx
A good customer experience can make or break a product. Especially with digital products, competition is often just around the corner, so getting the customer experience right is crucial.
But what is a good customer experience? How can you design it and identify the most important features, and the ones to leave out? And how do you ensure that your product is ethical by design?
WHAT IS CUSTOMER EXPERIENCE?
When talking about customer experience, especially in a digitally enriched or enhanced world, it’s useful to distinguish three levels of experience:
- usability refers to how a system, product or service handles the human–machine interaction and how safely, effectively ...
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